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Please describe the best process to validate messaging with prospects? With existing customers?

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2 Answers
Message Testing
  1. Marcus Andrews
    Marcus Andrews

    Conveyor Head of Marketing • 1y

    I don't really run structured tests to test messaging very often, but I'm constantly trying to understand if our messaging is working. Here are a few things I'm always doing. This approach really works for me and my teams. I'm always trying to figure out if things aren't working or if they are. Sales adoption and specific calls with prospects / customers. Simply put if it's good sales will use it if it's not they won't. Good sales people don't waste their time with bad messaging or collateral. I ...Read More

    2,427 Views
  2. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 1y

    Here are the processes and activities I use to test and validate messaging for prospects and customers: Listen to Sales Calls: What are prospects saying? What are their pain points? What do they say about your solution? How do you’re sales reps position your offering? Do they stay to the key points of your messaging or are they saying sometimes h else? Interview Customers: make it a point to interview customers as often as you can. During these customer interviews listen to the challenges they w ...Read More

    217 Views

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