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What SaaS tools are you familiar with when it comes to message testing?

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3 Answers
Message Testing
  1. Priya Gill
    Priya Gill

    Iterable Chief Marketing Officer • 4y

    SurveyMonkey ;) In all seriousness though, I leveraged SurveyMonkey in the past and of course, present for message testing, product name testing, product concept testing, etc. With our Market Research panel, there's access to over 50M people and you can find your ideal respondants by chosing from 50+ demographics and qualifiers: age, gender, job function, geography, and more. I highly recommend it!

    1,603 Views
  2. Molly Friederich
    Molly Friederich

    Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y

    Curious to see if others have had great experiences they'd like to share in the comments, as I haven't explored many bespoke message testing SaaS offerings!  I've largely relied on simple survey tools like SurveyMonkey and solutions like Intercom or HotJar to gather data. I am really curious about more tailored solutions, largely for the efficiency they offer by being focused messaging tests. Having a single solution that measures how prospects enage with content and has proven strategies for wh ...Read More

    561 Views
  3. Mike Greenberg
    Mike Greenberg

    SurveyMonkey Director of Product Marketing | Formerly Apple • 3y

    Short answer: we use our own (Momentive) message testing solution since this is the market we're in and we have a market-leading product. Not to toot our own horn too much, but here's what I like about our offering that I would look for in any solution you're considering: The respondent panel is built into the product, so you can target virtually any global audience you like without having to purchase and integrate a panel separately You don't need to be a research scientist to use it: research ...Read More

    899 Views

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