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How do you know when your messaging on any given project has been perfected?

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2 Answers
  1. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    Knowing when your messaging is truly 'perfected' is an ongoing process, but for me, it boils down to one key thing: customer validation. Here's how I approach it: Direct Customer Interaction: I'm a big believer in getting out there and talking to customers directly. Whether it's at industry events, through customer advisory boards, or in dedicated workshops like our Salesforce Innovation Center (SIC) sessions, these interactions are invaluable. The Pitch Deck as a Testing Ground: We use our pitc ...Read More

    2,362 Views
  2. Marina Ben-Zvi
    Marina Ben-Zvi

    Atlassian Product Marketing Leader • 1y

    Messaging is never truly perfected—it’s proven. If you’re waiting for perfection before putting it in front of customers, you’re waiting too long—the market may have shifted, competitors may have evolved, and your audience’s priorities may have changed. Instead of aiming for perfection, the goal should be to gain validation—customer proof that messaging resonates, and drives desired action. Said another way, your messaging is “perfected” when it’s been tested & validated in the market and ha ...Read More

    1,600 Views

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