for Dev software, how do you go about building a PMM team when you are the first hire for the function and that's the first measure of your success?
early-stage, post-PMF, series A funded company. devs and data teams core audience. head of Marketing already aboard who's also been a PMM all their life. by-stage advice for hiring team members over, say, eighteen months, will be helpful.
Confluent Vice President, Product Marketing • 3y
I might have a slightly controversial take on this one. I think if you are in the business of marketing products to developers, you have to learn the trade a little bit...
1358 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?How do you measure success of each product marketing team member?How do you break up responsibilities when you're the first and only PMM and now you are hiring a new PMM to work under you? In a fast growing SAAS startup?How do you build a business case to quickly grow a product marketing team? What metrics do you look at to make sure you're driving ROI for the business overall?How do you build a high functioning product marketing team? How do you structure responsibilities?How do you define 30-60-90 plans for senior PMM hires? What do you expect from newly hired PMM leads in terms of achieving KPIs?