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for Dev software, how do you go about building a PMM team when you are the first hire for the function and that's the first measure of your success?

early-stage, post-PMF, series A funded company. devs and data teams core audience. head of Marketing already aboard who's also been a PMM all their life. by-stage advice for hiring team members over, say, eighteen months, will be helpful.

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Building a Product Marketing Team
  1. Raman Sharma
    Raman Sharma

    Confluent Product Marketing Leader (Microsoft / DigitalOcean / Sourcegraph / Confluent) • 3y

    I might have a slightly controversial take on this one.  I think if you are in the business of marketing products to developers, you have to learn the trade a little bit. You must understand developers, developer tools, preferences, contemporary development trends, etc. If you are beginning to build a PMM team in a business like this, I recommend bringing someone who is a part marketer and developer.  Such people exist They are building micro-SaaS apps, they are writing books or building content ...Read More

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