What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
5 Answers
Jellyfish VP of Product Marketing • 4y
I've seen a bit of everything when it comes to the split of Product Marketing teams. At some companies it is done by product line, at others by industry, and some by cust...
2494 Views
Notion Head of Product Marketing • 3y
When working in an Enterprise company's Product Marketing team, it is important to have a clear understanding of how to split up responsibilities. One approach is to divi...
3082 Views
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Virta Health Director of Product Marketing • 3y
It depends on a few different factors: How big is the PMM team? How are other teams (sales and product) organized? What are the most important business needs and prior...
863 Views
Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 2y
I've always structured my PMM teams around customer segments/audiences (a "buyer back" approach), which is an outside-in vs. an inside-out view that better aligns to sale...
617 Views
Okta SVP Product Marketing • 3y
This is an evolution depending on the complexity and scope of the Product and GTM motion. But usually it follows this path (additive): Aligned to individual products Al...
458 Views
Related Questions
When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?Should product marketing report into Product management or Marketing?What's the best way to articulate Product Marketing's value to other *marketing* teams where there may be duplication of work?How best to align Product Marketing and the Product development roadmap?What has worked well (or not) when positioning your product marketing team within a larger marketing org?How have you scaled and organized your product marketing team? ( by function, product line etc.) What works and what downsides have you experienced?