What are your biggest challenges in enabling global sales teams, and how do you overcome them?
Guidewire Software Vice President Product Marketing • 6y
My biggest challenge is working with all the other groups vying for seller attention and helping them approach it with empathy and working for the greater good, versus wh...
2187 Views
Braze Vice President & GM, Global SMB • 5y
Sales reps are busy. Sales managers are even busier. It's not easy to convince these busy folks to take an hour out of their day to sit in a classroom and listen to a lec...
1673 Views
Upcoming Event
Mastering Market Research
Jellyfish VP of Product Marketing • 4y
Enablement tactics and tools that work for a team of 50 reps need to be adjusted when you deal with a team of 500 globally dispersed reps. Some common challenges I have s...
2785 Views
Grafana Head of Solutions Marketing | Formerly HubSpot • 5y
The important word in this question is "global"---the challenges of scaling enablement efforts across the world are primarily across 3 buckets: -language: scaling locali...
1261 Views
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
Regarding enabling sales teams in general, please check out some of the other answers I’ve posted here in this AMA, but specifically for the global aspect, here’s my take...
1027 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
This is particularly relevant to Visa given our global nature and the 200+ countries we operate in. The biggest challenge I encounter is how unique each country / market...
647 Views
Regional needs differ. We tend to look at things through a US lens and that's a mistake. Buyers in EMEA vary even within that region. Southern and Northern Europe are dif...
380 Views
HiredScore Head of Product Marketing • 3y
It depends on what your global challenges are. From experience, some challenges may relate to selling into different markets. I would segment your Sales Enablement approa...
303 Views
BackBox Director, Product Marketing | Formerly TIBCO, Actional, Progress, Software AG, Layer 7, Axway, BCware • 3y
I have a couple of points to make, as this is an area I've done a lot of work. 1. Number one challenge is the logistics of travel. Cost. Time. Personal commitment. The b...
554 Views
Twilio Former Director of Product Management - Pricing & Packaging, CXP | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • 6y
I would love to say that you can enable global sales team with technology, localization and ensuring they have access to all of your HQ resources. But that is just not th...
582 Views
Related Questions
What are some unexpected challenges when it comes to influencing and creating a product marketing strategy with a global team?You're looking to enter into a new vertical or go upmarket. What are the musts in terms of a successful sales enablement strategy in your experience? How do you approach creating sales enablement material for a global product?What is the best approach to working with sales? How does sales enablement change when your company is b2d (business to developer) vs traditional enterprise?Where would you start if Sales Enablement was new for a company?