For PMM teams that report in to marketing--what sort of demand gen KPIs does your team have?
2 Answers
CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 5mo
Generally, PMM teams should share KPIs with demand gen. Where you have the luxury of getting more granular to tease out PMM’s specific impact, do it!We’re currently in th...
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Inngest Head of Marketing • 1y
Our PMM KPIs are always related getting something out the door, or unsticking something in the funnel. So while I generally have a rule of thumb of "one big content rock ...
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