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For PMM teams that report in to marketing--what sort of demand gen KPIs does your team have?

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2 Answers
Product Marketing KPI's
  1. Lindsey Bly
    Lindsey Bly

    CaptivateIQ Senior Director, Product & Corporate Marketing | Formerly Scribe, Okta, LinkedIn • 6mo

    Generally, PMM teams should share KPIs with demand gen. Where you have the luxury of getting more granular to tease out PMM’s specific impact, do it! We’re currently in the process of moving from single to multi-product. In a multi-product world, I expect my team to share pipeline KPIs for their product line with the demand gen team. With multiple products, it’s easy for things like product-specific pipeline to get overshadowed by overall pipeline so I’m looking to each PMM to be a true owner of ...Read More

    7,664 Views
  2. Lauren Craigie
    Lauren Craigie

    Inngest Head of Marketing • 1y

    Our PMM KPIs are always related getting something out the door, or unsticking something in the funnel. So while I generally have a rule of thumb of "one big content rock per quarter" that can be sliced up in different ways for DG efforts, exactly which DG-related KPIs we choose will vary based on business priorities during annual planning and quarterly thereafter. So for example, in Q4 we're really focused on taking good care of opportunities that might be leaking out of the funnel. We kicked of ...Read More

    1,161 Views

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