Great question. When working at a startup, and especially as the first PMM hire, you want to make sure you can add value in quantifiable ways, while not signing up for too much or making yourself vulnerable to scope creep and/or unreasonable expectations. Clarity on what you own and what you can affect is critical to your success. What you own: Executing successful product launches, complete with delivered bill of goods as stated, and on time. This includes messaging primitives such as positioni ...Read More
I'm working at a start-up, and a first PMM hire; what KPIs should I own and not own?
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Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 5y
First and foremost, don't commit to any metrics until you really understand the current customer, buying cycle, and GTM approach, and have a point of view on what needs to change. I'm making a few assumptions here that as a "first in" you're further along on your career journey and have a sense of where to start. (If that's not the case, quickly find someone through your VC who can provide some advice here relevant to your problem! First PMM problems are often more qualitative. Who's the real cu ...Read More
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