All related (11)
Sina Falaki
Head of Industry Marketing, Motive | Formerly ProcoreNovember 23

Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs:

For Product Marketing:

  • Conversions NARR
  • Attachment rates - new logo and cross selling
  • Product ASP - the sales price, keep a close eye on this

Industry marketers on the other hand look at:

  • Industry/Segment NARR
  • Gross Pipeline
  • Win/close rates