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How do you define GTM strategy and which KPIs do you put there?

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2 Answers
Product Marketing KPI's
  1. Sina Falaki
    Sina Falaki

    AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y

    Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs:

    For Product Marketing:

    • Conversions NARR
    • Attachment rates - new logo and cross selling
    • Product ASP - the sales price, keep a close eye on this

    Industry marketers on the other hand look at:

    • Industry/Segment NARR
    • Gross Pipeline
    • Win/close rates
    1,844 Views
  2. Lisa Dziuba
    Lisa Dziuba

    Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 2y

    GTM metrics depend on the product launch and stage of the product (pre-MVP, validation, growth, maturity stage). Top-of-mind GTM metrics to track: ▪️ Traffic from GTM ▪️ # of contacts, MQLs, SQLs, Opportunities, Customers ▪️ Conversion rates via the funnel ▪️ Onboarding metrics and product adoption ▪️ Customer acquisition cost and customer lifetime value (after GTM) Here is the example of real goals & metrics for MVP go-to-market could be: ▪️ MVP launch with 5000+ signups at the end of the f ...Read More

    226 Views

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