How do you define GTM strategy and which KPIs do you put there?
2 Answers
AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 3y
Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs: For Product Market...
1838 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 2y
GTM metrics depend on the product launch and stage of the product (pre-MVP, validation, growth, maturity stage). Top-of-mind GTM metrics to track:▪️ Traffic from GTM▪️ # ...
220 Views
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