Great question - Because I am so focused on Industry Marketing right now, I have it divided between Product Marketing KPIs and Industry Marketing KPIs:
For Product Marketing:
- Conversions NARR
- Attachment rates - new logo and cross selling
- Product ASP - the sales price, keep a close eye on this
Industry marketers on the other hand look at:
- Industry/Segment NARR
- Gross Pipeline
- Win/close rates
