I’m the first PMM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

I’d start by doing a listening tour. Understand where they are in their PMM learning journey (have they worked with PMM before? How much do they know about the role?), ne...

1. Goal Alignment: Given the broad span of PMM, its important to align on the specific areas that you will focus on with your stakeholders (and by default, the areas wher...

I actually did a Wynter talk on that very topic! You can watch it here: https://www.youtube.com/watch?v=tNyoCOToq-c It focuses on building a product marketing org in a h...