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I’m the first PMM hire in my company. What advice would you give to someone tasked with establishing this function in an existing business structure?

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3 Answers
Product Marketing Career Path Product Marketing KPI's
  1. Leah Brite
    Leah Brite

    Gusto Head of Product Marketing, Benefits • 4y

    I’d start by doing a listening tour. Understand where they are in their PMM learning journey (have they worked with PMM before? How much do they know about the role?), needs or pain points they have, and their expectations of you in the role (not all of which will be correct nor need to be fulfilled). This will help you understand how much education and alignment you’ll need to build. Then, get to work crafting your PMM lane. Clearly specify what you will (and won’t) do, where the handoff points ...Read More

    2,218 Views
  2. Naman Khan
    Naman Khan

    Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 5y

    1. Goal Alignment: Given the broad span of PMM, its important to align on the specific areas that you will focus on with your stakeholders (and by default, the areas where you will not). You might need to focus on re-defining core differentiation, value proposition, content and enabling the sale team. This means, you won't spend any time on the SKU plans that apparently need a complete revamp according to your sales partners. 2. PM/PMM Operating Model: Since Product is the first word in our func ...Read More

    1,589 Views
  3. Jenna Crane
    Jenna Crane

    Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y

    I actually did a Wynter talk on that very topic! You can watch it here: https://www.youtube.com/watch?v=tNyoCOToq-c It focuses on building a product marketing org in a hypergrowth startup, but a lot of the principles apply to any first PMM hire. The tl;dr: there is no one playbook. I outline a process you can go through to identify the most important areas for you to focus, how you can think about establishing a baseline, and how to get cross-functional partners and leadership onboard with your ...Read More

    763 Views

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