What are some of the *worst* KPIs for Product Marketers to commit to achieving?
There are many questions about the best KPIs to track, but none about the worst.
4 Answers
Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 3y
Great question. A couple come to mind that I would advise against signing up for: Sales-enabled revenue. There are so many variables and phases here -- from demand gener...
630 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
Well, to quote Rush, "if you choose not to decide, you still have made a choice." I would say the worst thing you can do is not commit to something. Pick one and roll wit...
1233 Views
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Box Vice President Product Marketing | Formerly Splunk, New Relic, Microsoft, Unity, Oracle • 3y
Awesome question - I think there are two buckets that make up the "worst" KPIs for PMMs to commit to achieving: KPIs that simply track task completion and KPIs on which P...
569 Views
Close Head of Product Marketing • 2y
This is a great question. As mentioned earlier, there are so many shared metrics between PMM and other parts of the business - ie Marketing, Product, Sales. So when commi...
618 Views
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