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As a product marketer, is it important to have an online portfolio to showcase some of the work that you've done in the past?

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4 Answers
Product Marketing Career Path
  1. Varun Krovvidi
    Varun Krovvidi

    Resolve AI Product Marketing | Formerly Google • 2y

    In this day and age, where lines are getting blurry between different roles, I feel it is essential to have an online portfolio of your work. Here are a couple of reasons why:1/ Building trust & credibility: A portfolio provides tangible proof of your past successes. Your potential employer or client can see firsthand the results you've driven, the campaigns you've led, and most importantly the thought process behind your strategic decisions. 2/ Content creation & market feedback: Creati ...Read More

    8,375 Views
  2. Holly Xiao
    Holly Xiao

    HeyGen Head of B2B Marketing • 3y

    I don't think this is critical. But it doesn't hurt to have one if this is something that interests you!

    For most interview processes, we'll ask for work examples or have a homework assignment. So if you already have an online portfolio linked from your resume, that could save us a step.

    If you do have a portfolio, make sure it is easy to navigate/clean and tells the story you want. Having a mediocre portfolio could distract from your efforts.

    1,592 Views
  3. Yvonne Chow
    Yvonne Chow

    Zennify Director of Product Marketing | Formerly Maxis Telecommunications, Singtel (Singapore Telecommunications), LinkedIn, Hootsuite, Certn, BenchSci, Zennify • 2y

    I think it's a nice idea to have an online portfolio, but not a necessity for a product marketer. When I interview candidates, I find it a better use of everyone's time and efforts to provide a case study that they can work on, within a specific context.

    Would an online portfolio add weight to my consideration? It won't, but I think it's great for personal and professional branding if that's the route you are going for.

    276 Views
  4. Jeff Rezabek
    Jeff Rezabek

    Workyard Director of Product Marketing • 2y

    I'm not sure how important having a publicly-facing online portfolio is for product marketing. Before fully entering product marketing, I came from a content marketing background. When interviewing for content marketing roles, I would share the link to the portfolio with the hiring manager so they could see the full breadth of the content that I've created.Since moving to more of a product marketing role, I haven't really had to share my extensive portfolio. I will share a few projects that reso ...Read More

    367 Views

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