What would you rec highlighting in prod mar portfolio and what would make a candidate stand out to you?
Writing samples? Case studies?
Product Marketing Career PathProduct Marketing InterviewsProduct Marketing KPI'sBrand StrategyMessaging Strategy
9 Answers
Samsara Former Sr. Director | Head Of Product & Partner Marketing • 5y
Please add the "why" behind why you chose to take on new initiatives. I often see marketer proposing solutions that are searching for a problem. So, always start with Why...
4826 Views
Anthropic Product Marketing Leader • 4y
I've mentioned this framework in other answers, but I believe that great product marketers are great researchers, storytellers, and project managers. A standout product ...
3056 Views
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Triple Whale 🐳 VP of Marketing | Formerly Klaviyo, Drift, Dropbox, Upwork • 4y
Absolutely writing samples! I always ask for those. (As you can tell from my other answers, communication is something I care deeply about!) Case studies, landing pages,...
2923 Views
Apella Vice President of Marketing | Formerly Cisco, Cloudera, SignalFx, Sentry, Pendo, Moloco • 5y
The trifecta of short-form published writing, long-form writing, and enablement materials always does the trick for me. If I can see the candidate has written a great fea...
2667 Views
Confluent Vice President, Product Marketing • 3y
I am a big fan of writing examples. Writing crisp customer-facing content (blog posts, data sheets, whitepapers, product pages, etc.) is essential for any Product Marke...
2265 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
The great candidate stands out at every stage of the interview process, highlighting her & his value prop 😊 PMM portfolio is one more channel to show how you can help...
673 Views
Zendesk Senior Director, Technology Marketing and Communications • 6y
I would try to highlight anything that shows you have the key skills to be an effective product marketer. That definitely includes strong writing samples and case studies...
3892 Views
AudiencePlus CEO • 6y
I think it depends on what sub-function of PMM you've excelled in (or are applying for). If more technically-oriented, I'd want to learn about a product launch that you'v...
2992 Views
Sirona Marketing CEO of Sirona Marketing: GTM for healthcare and life sciences • 5y
Case studies and writing samples signal to me that you can do the job you are asked to do but they rarely make a candidate stand out (unless the content is really bad!) I...
1550 Views
Related Questions
How do you stand out in a pool of product marketing candidates? What kinds of experiences, or which characteristics/traits, do employers care about most?As a hiring manager, what do the best product marketing candidates have in common?How do you test and evaluate messaging of updated value prop in scrappy way?How critical is a cover letter and/or portfolio when applying to new PMM roles?How can one get 1-2 projects to prove to potential employers that they can do the job of a Product Marketer when their background is in growth marketing?Are there any attributes or skillsets you look for in candidates when hiring for your team? Are there any that you would consider red flags?