Actively AI VP of Marketing | Formerly Mezmo, Sauce Labs • 4y
Let the data tell the story of your ICP! Use your existing customer base as a starting point. Take your best customers and look at them in aggregate - what patterns emerge across industries, company size, tooling adoption, maturity indicators, etc.? From there, you have a great base to help inform outbound targeting efforts. If you're starting from scratch, then lean on internal expertise across the org (Sales, Product, Exec) and market data to build your hypothetical ICP. From there, you can va ...Read More
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