How far in advance do you perform sales training so that the sales force is competent by the launch date? We have a sales team of 12. How do you validate sales competency?
Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 6y
The more time in advance you can provide the sales team, the better. But you also don’t want to sit on new products / features that are ready to go, especially when you’r...
2273 Views
This depends when the product is being launched. Its hard to be competent if they have not “sold” the product. So usually 1-2 weeks ahead of large product launches. This ...
1165 Views
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Suki AI Head of Product Marketing • 4y
The more time, the better! We just had a Tier 1 launch at the end of January, and we had our first enablement session back in October! Our GTM Crew always wants to know m...
1154 Views
Google Global Head of Growth Go-to-market, Google Maps Platform • 4y
There's no quick answer here, but I'd consider the following factors when deciding how far in advance to enable the sales team. I would also caveat that this is less abou...
877 Views
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 2y
When planning sales training for a launch, the timeline can vary based on factors like the complexity of the product and the experience level of your sales team. However,...
425 Views
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