What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?

I think just leaning in to the business and key stakeholders and ensuring you have clarity on their priorities is a really key part of getting started. What is the business trying to accomplish and where do you see gaps from a PMM standpoint? You need to find the right balance of what they might expect from product marketing with where you think strategies are needed that would benefit the business in the most impactful way. Over time this can help build trust/confidence from other leaders and o ...Read More

There are a few things you'll want to establish and get alignment on right out of the gates.  1. Establish a tiering framework. Define what a large product launch looks like (tier 1) and what would qualify a product / feature to be a tier 1 - and what activities would be aligned to it. Do the same for the smaller launch tiers as well, and make sure your product counterparts are aligned. This will help set expectations and ensure launches are aligned to specific gaols.  2. Define the jobs your pr ...Read More

As the first PMM in any company you have a critical role, particularly because you will be under a lot of pressure to report growth from your area.  There are 3 thing I would make sure to have as a baseline for my strategy: Know your customers.  Sounds obvious, but it is also necessary as a first step to understand your customer needs and pain points. I would suggest spending enough resources in this part, it is usually overlooked but getting this part right could mean a lot of savings in time a ...Read More

As a new PMM in a rapidly expanding business, it's important to prioritize the following: Build the foundation: Lay the groundwork by conducting thorough market and customer research. This is the key to refining the positioning of the product and crafting compelling messaging that resonates with the target audience. Focus on "one-to-many" deliverables: Leverage your skills to create scalable marketing programs and strategies that can effectively reach and engage with various stakeholders simulta ...Read More