What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?
4 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
I think just leaning in to the business and key stakeholders and ensuring you have clarity on their priorities is a really key part of getting started. What is the busine...
3300 Views
Close Head of Product Marketing • 4y
There are a few things you'll want to establish and get alignment on right out of the gates. 1. Establish a tiering framework. Define what a large product launch looks l...
1594 Views
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Diageo Head of Tequila Portfolio • 2y
As the first PMM in any company you have a critical role, particularly because you will be under a lot of pressure to report growth from your area. There are 3 thing I wo...
2505 Views
Instruqt VP of Marketing | Formerly Mural, Twitter, Anheuser-Busch InBev • 1y
As a new PMM in a rapidly expanding business, it's important to prioritize the following:Build the foundation: Lay the groundwork by conducting thorough market and custom...
443 Views
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