What are the key strategies to start with if I am the first Product Marketing Manager in a rapidly scaling-up business?
4 Answers
Adobe Head of GTM Strategy, APAC & Japan • 1y
I think just leaning in to the business and key stakeholders and ensuring you have clarity on their priorities is a really key part of getting started. What is the busine...
3301 Views
Close Head of Product Marketing • 4y
There are a few things you'll want to establish and get alignment on right out of the gates. 1. Establish a tiering framework. Define what a large product launch looks l...
1596 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Diageo Head of Tequila Portfolio • 2y
As the first PMM in any company you have a critical role, particularly because you will be under a lot of pressure to report growth from your area. There are 3 thing I wo...
2507 Views
AUGMENTT VP of Marketing | Formerly Instruqt, Mural, Twitter, Anheuser-Busch InBev • 1y
As a new PMM in a rapidly expanding business, it's important to prioritize the following:Build the foundation: Lay the groundwork by conducting thorough market and custom...
443 Views
Related Questions
If you don't yet have a sophisticated product marketing function at your company just yet, what types of goals/key results should your PMM be held do? Do you have any advice for those starting out in product marketing? Are there certain things you wish you knew before going into the field? How would you set goals and marketing budget for the first product launch of a product-led growth, B2B SaaS company coming out of stealth when you were the first marketer?For GTM launches that are dependent on sales pitching too partners, Are PMMs supposed to project manage each GTM launch as a campaign in itself or should our responsibility stop once we finish sales enablement for sales to start pitching and tracking commercial execution ??What's the most effective way to scale a Product Marketing team beyond the first Product Marketing Manager?In your eyes, what's product marketing's role in the launch? What's key to ensure it's smooth?