What should we focus on in a launch post-mortem / retrospective?
4 Answers
Tavus Head of Marketing • 4y
There are three things to focus on: process, qualitative, and quantitative. A launch is very cross-functional – so you can ask yourself, how did the process go? Are there...
1646 Views
ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
95% of launch post-mortem discussions fall into one of two categories: Execution: These points are focused on how the launch process went, how the team performed against...
716 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
A launch post-mortem is a safe place for our team to share constructive feedback. Every feedback should lead to some action item. We focus on Reflection on Planning, Refl...
624 Views
Product Marketing Consultant | Formerly Salesforce • 4y
First--well done for having a post-mortem! It's really easy to just get caught up in the next thing that comes along, but post-mortems are super important! This is your t...
16227 Views
Related Questions
When you think about product launch, what post-launch activities are mission critical?How do you collect lessons learned from a launch and implement it into the next one?How do you follow the "Big Bang" of a product launch to drive/nurture sustained growth?How do you determine whether or not you should do a soft launch (small) or a full scale launch?What are the biggest mistakes companies make when launching a new product, and how can they be avoided?What are the key things to consider post-launch? What standard metrics are important to track to measure success and what teams (and at what cadence) are important to connect with post-launch?