AlphaSense Senior Director, Solution Marketing | Formerly Procore, Motive • 4y
Product Marketers should always be thinking of ways to contribute directly to revenue. In my mind, if it doesn't move the needle, its not meant to be worked on. Prioritization needs to be ruthlessly put into check. Product Marketers should always key in on: Driving pipeline and top-line revenue growth, inclusive of new logo and cross-sell / up-sell (land & expand growth) Partner with Enablement to ensure quota-carrying teams know what to say to whom and when Develop strategic sales plays T ...Read More
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