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Product MarketingProduct Launches
Transformative Product Launches

Transformative Product Launches

How do you launch new features in products? Plus, what are the best resources to learn product marketing from? (Could be a podcast, following some good companies, books, etc)
4 Answers
What are the steps involved to create a successful go-to-market plan?
8 Answers
When you think about product launch, what post-launch activities are mission critical?
4 Answers
How do you think about product launches for big strategic bets, when the product isn't "there" yet?
5 Answers
What are the telltale signs that a product launch plan is headed in the right direction?
4 Answers
How do you evaluate if a product launch is successful?
3 Answers
Which KPIs do you track considering a product launch?
4 Answers
What are the core elements of every good feature launch?
6 Answers
What are some of the mistakes or challenges you have had with product launches in the past and how did you overcome them?
3 Answers
What are the factors that you consider before choosing how to promote the launch?
3 Answers
What type of goals do you define for product launches?
4 Answers
What's an example of a multi-year, transformative product launch, and when should a company think about having one?
2 Answers
Shopify Editions is a new approach to bringing products to market at Shopify. Can you walk us through the process? What was the insight? How did you collaborate with stakeholders? What other options did you consider? Why now?
1 Answer
I want to know how to get my product team to support efforts outline the desired product benefits, so we can discuss a marketing plan earlier in the process. I'd also like advice on how to let them know, in as kind a way as possible, that some improvements/repairs should probably not be launched because it's the natural progression of our product's capabilities.
I'm rather new to PMM and started with a new company remotely, so I'm excited to hear any advice on working remotely with all our different stakeholders without back to back meetings.
4 Answers
How should PMMs work in collaboration with product managers and the customer success team on product launches?
3 Answers
How do you tie back product marketing's goals with that of the product org?
2 Answers
Teams change over the course of multi-year launches. Sometimes it feels like you spend all your time onboarding cross functional teams. How do you get new team members informed and up and running quickly and smoothly?
1 Answer
How can product marketing contribute to the company's overall revenue?
1 Answer
What's the best, most turnkey framework to use for building Go-To-Market presentations for multiple stakeholder groups?
7 Answers
In terms of empowering your sales and success teams to get customers and prospects excited about upcoming features, how do you help them present the roadmap? Does product marketing create a roadmap deck that then gets shared out to the team?
4 Answers
What are some innovative launch activities you've done that were successful (or not so successful)?
4 Answers
When you're launching a transformative product, what ground work can you lay to ensure that the product lands successfully?
1 Answer
How do you know if your product launch for a transformative product bet is failing or if the bet was wrong?
1 Answer
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