How do you decide what to include in a launch or tie products together if they're not necessarily around a common business problem or for a common persona?
3 Answers
AssemblyAI CMO • 4y
This is something I deal with a lot. Often, for a large launch, you’ve got multiple product components that you’re bringing together for one big moment. I find that launc...
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Whoever asked this question: I suspect at your company there is opportunity for a tighter partnership between product management + product marketing that goes beyond only...
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Clari VP, Brand, Content and Product Marketing • 4y
There's always a way :) But if that's the case, you have a great probablem. Why not separate and do two launch moments? Keep the drumbeat and make it easy by sticking to...
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