How do you decide what to include in a launch or tie products together if they're not necessarily around a common business problem or for a common persona?
3 Answers
AssemblyAI CMO • 4y
This is something I deal with a lot. Often, for a large launch, you’ve got multiple product components that you’re bringing together for one big moment. I find that launc...
1090 Views
Whoever asked this question: I suspect at your company there is opportunity for a tighter partnership between product management + product marketing that goes beyond only...
426 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Clari VP, Brand, Content and Product Marketing • 4y
There's always a way :) But if that's the case, you have a great probablem. Why not separate and do two launch moments? Keep the drumbeat and make it easy by sticking to...
856 Views
Related Questions
After an initial product launch, how do you think about the subsequent, smaller launches/updates? How does the strategy/channels/process change? How do you identify where smaller launches can be bundled into a bigger story?What are your biggest challenge is setting up a product launch process?What are the factors that you consider before choosing how to promote the launch?What do you find most challenging about launching a new product that is also your company's first product?What's a good process for managing multiple launches in conjunction with an industry event with a small team (2 people)?How do you tier launches not just for products, but features, modules, enhancements?