How can you influence the roadmap when product managers have to plan so far in advance?
2 Answers
ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 5mo
There are several keys to how product marketing can influence the product roadmap and they all start with a strong PM/PMM relationship. If product managers are planning f...
579 Views
Anthropic Enterprise & Solutions Marketing • 1y
I've found that the best working relationship between PMM and PM is one grounded in transparency and clear, open communication. Sharing customer insights/pain points, eme...
1586 Views
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