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How can you influence the roadmap when product managers have to plan so far in advance?

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2 Answers
  1. Neel Patel
    Neel Patel

    Anthropic Enterprise & Solutions Marketing • 1y

    I've found that the best working relationship between PMM and PM is one grounded in transparency and clear, open communication. Sharing customer insights/pain points, emerging market trends, etc. frequently helps your R&D partners understand where things are going and why you're coming with a perspective that might defer from their roadmap plans. Especially in the changing tech landscape that we're experiencing right now, we have to operate a bit more like a start-up when it comes to new tec ...Read More

    1,644 Views
  2. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 7mo

    There are several keys to how product marketing can influence the product roadmap and they all start with a strong PM/PMM relationship. If product managers are planning far in advance, though that seems to be less of the norm nowadays, you need to be working with them early and often. Start by bringing things each week to your one on ones with them. Make sure they understand why you are asking for a particular feature/product and what the data is behind it. When your company is one that plans fa ...Read More

    586 Views

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