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All related (52)
Aaron Brennan
Product Marketing at Dropbox April 6
This is hard, Product Marketers should have even more of a hand in a Product Led Organization. Your team should be the market expert on who this is being built for and why and how do we position what
Christy Roach
Senior Director, Portfolio & Engagement Product Marketing at Airtable November 17
Buckle up, I've got a lot of opinions here. I think the first question PMMs should ask themselves is, what unique value do they want to provide to the roadmapping process? Oftentimes, PMMs feel like t
Clara Lee
VP, Product & Operations (WooCommerce) at Automattic October 6
Great question, especially for Product Marketing organizations that are still scaling to meet the footprint of much larger Product and/or Sales teams.  Although you may find your bandwidth consumed b
Anna Wiggins
Sr. Director Product Marketing, Insights, Copy & Content at Bluevine January 18
I actually answered a few questions on having a seat in the product development process in a previous Sharebird AMA on Influencing the Product Roadmap. Visit this link to check it out: https://sharebi
Kacy Boone
Head of Growth Marketing at Clockwise July 29
I’ve consistently joined companies when the product marketing team was still small and establishing its influence and what I think it comes down to is providing unquestionable, unique value to the tea
Claire Maynard
Head Of Marketing at Magical February 10
An age-old question: how do you get product marketing a seat at the table? Product marketing has a vital role in product and roadmap development even within a product-led organization. There are many
Madison Leonard 🕶
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks AnimationDecember 7
The product roadmap is ever-changing! It's never too late to voice customer feedback. Most importantly, make sure to document your findings are provide visbility. If these conversations are just happe