How to make sure the voice of our consumer is heard when product marketing may not be involved during the product roadmap development process.

Buckle up, I've got a lot of opinions here. I think the first question PMMs should ask themselves is, what unique value do they want to provide to the roadmapping process...

Great question, especially for Product Marketing organizations that are still scaling to meet the footprint of much larger Product and/or Sales teams. Although you may ...

An age-old question: how do you get product marketing a seat at the table? Product marketing has a vital role in product and roadmap development even within a product-led...

I’ve consistently joined companies when the product marketing team was still small and establishing its influence and what I think it comes down to is providing unquestio...

The short answer is that everyone in an organization should care about the voice of the customer - regardless of craft. If you feel like voice of customer is not being re...

I actually answered a few questions on having a seat in the product development process in a previous Sharebird AMA on Influencing the Product Roadmap. Visit this link to...

My best advice for making sure the voice of the consumer is considered when product is developing their strategy and roadmap is to create forums for sharing consumer and ...

This is hard, Product Marketers should have even more of a hand in a Product Led Organization. Your team should be the market expert on who this is being built for and wh...

The product roadmap is ever-changing! It's never too late to voice customer feedback. Most importantly, make sure to document your findings are provide visbility. If thes...