How do you get product management to buy into focusing the roadmap on a specific customer segment?

You need to understand which customer segments you will tackle first and in what order. Not only will this exercise help define your Go To Market strategy but it also wil...

By presenting a particular customer segement in the light of the total addressable market. You'll be in good shape if you can clearly show a business case that carries si...

This is such a great question. It's not easy. The best way, which is not always (rarely?) possible, is to have enough knowledge and market intelligence to identify the wa...

If you have the right data and methodology, the value of the recommendation should be self-evident. There's a few steps to doing this well How you segment: First to note...