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What are the core hard skillsets a PMM needs to develop to be an effective full-stack marketer?

Victoria Chernova
OpenAI Product Marketing3y
A full stack PMM requires the perfect mix of “left brain / right brain.” But there’s a reason why “whole brain” isn’t as popular of a cliché. I believe that anyone can bu...
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Vishal Naik
Box Head of Product Marketing, AI & Platform | Formerly Google Gemini3y
The best full-stack marketers can go broad and deep. From a hard skills POV, you'd need to know enough to build a plan across any marketing dimension (product, social, em...
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667 Views
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Rachel Cheyfitz
Coro S.Director of Corporate & Product Marketing | Formerly Lytx, Cisco, Snyk, Lightrun, Comeet,Coro3y
There are several core hard skills that a product marketing manager (PMM) should develop in order to be an effective full-stack marketer. These skills include: Product k...
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