Question Page

How do you ensure that your reps are all singing the same tune when the jargon in your industry is constantly changing?

I'm in Fintech, a world of ever evolving nomenclature - i feel like there is new jargon every day.
Michael Olson
Splunk Sr. Director, Product Marketing - Observability1y
Good sales messaging + proper enablement is the solution to this problem. More often than not, when I've seen a lack of messaging consistency in my sales teams with every...
...Read More
5281 Views
Charles Tsang
BILL Head of Product Marketing - Accounts Payable and Developers / Partners5y
Fintech is definitely a dynamic and ever evolving space – which makes it super exciting! What’s interesting about Visa’s role here is that we sit at the center as a netw...
...Read More
1366 Views
Upcoming Event
Mastering Market Research
Mastering Market Research
Polomi Batra
Zendesk Director of Product Marketing1y
This is a tough one! A couple of things you can put into place:Regular training and updates by conducting regular training sessions, workshops, office hours, certificati...
...Read More
1474 Views
Sarah Din
Former SVP of Product Marketing at Quickbase3y
The only way to ensure that is to have a really strong and clear messaging strategy that is documented and shared across your entire company. That should also consistentl...
...Read More
473 Views