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How do you ensure that your reps are all singing the same tune when the jargon in your industry is constantly changing?

I'm in Fintech, a world of ever evolving nomenclature - i feel like there is new jargon every day.

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4 Answers
Sales Content Sales Enablement
  1. Michael Olson
    Michael Olson

    Splunk Sr. Director, Product Marketing - Observability • 2y

    Good sales messaging + proper enablement is the solution to this problem. More often than not, when I've seen a lack of messaging consistency in my sales teams with every sales rep offroading and rolling their own, it's either because our messaging wasn't credible/didn't resonate, or we had an awareness/enablement gap. Here's what good messaging needs to do: Be Relevant: is it germane to your target audience's day job and the things that keep them up at night? Be Differentiated: does it sound di ...Read More

    5,416 Views
  2. Charles Tsang
    Charles Tsang

    BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y

    Fintech is definitely a dynamic and ever evolving space – which makes it super exciting! What’s interesting about Visa’s role here is that we sit at the center as a network and have exposure to and partner with fintechs of various shapes and sizes. So speaking a common language is less of an issue at Visa given our extensive engagement in fintech (we like to think of ourselves as the world’s first fintech). That said, this is a super valid question. Standard messaging documents that sales reps c ...Read More

    1,384 Views
  3. Polomi Batra
    Polomi Batra

    Zendesk Director of Product Marketing • 2y

    This is a tough one! A couple of things you can put into place: Regular training and updates by conducting regular training sessions,  workshops, office hours, certifications Weekly updates by sending out weekly emails with new terms and industry news, slack announcements  Centralized knowledge repository like Seismic for example At Zendesk, we use a tool called Gong to listen in on calls our reps are having with customers, we also join customer calls and EBCs to observe and provide feedback to ...Read More

    1,607 Views
  4. Sarah Din
    Sarah Din

    Former SVP of Product Marketing at Quickbase • 3y

    The only way to ensure that is to have a really strong and clear messaging strategy that is documented and shared across your entire company. That should also consistently reflect in any sales content you create to make that more actionable - so if you deliver really great sales pitch materials, the team will actually use them

    Secondly, do continuous training.

    473 Views

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