How do you ensure that your reps are all singing the same tune when the jargon in your industry is constantly changing?
I'm in Fintech, a world of ever evolving nomenclature - i feel like there is new jargon every day.
4 Answers
Splunk Sr. Director, Product Marketing - Observability • 1y
Good sales messaging + proper enablement is the solution to this problem. More often than not, when I've seen a lack of messaging consistency in my sales teams with every...
5345 Views
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 5y
Fintech is definitely a dynamic and ever evolving space – which makes it super exciting! What’s interesting about Visa’s role here is that we sit at the center as a netw...
1373 Views
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Zendesk Director of Product Marketing • 1y
This is a tough one! A couple of things you can put into place:Regular training and updates by conducting regular training sessions, workshops, office hours, certificati...
1545 Views
The only way to ensure that is to have a really strong and clear messaging strategy that is documented and shared across your entire company. That should also consistentl...
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