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How do you say 'no' to small asks for a PMM but that AEs/Sales think will win an individual deal?
Rachel Cheyfitz
Coro Head of Product Marketing and Documentation • November 12
Make as much content and strategy knowledge as self-serve as possible. When asked to do something you can't prioritize, serve up the self-serve suggestion, suggest they create the content they need and deliver it to you for review only - and make sure you and your leaders are prepared to settle for "good-enough" sometimes.
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