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How do we influence the roadmap if there is a separate team doing customer research?

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3 Answers
Influencing the Product Roadmap
  1. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 1y

    This is best case scenario! It's always a collaborative process, but if you have someone owning customer research (and you have Gong to listen to those calls), that is awesome. Use that research and incorporate that into your POV on roadmap prioritization and/or suggestions on new things to add.Other inputs from PMM might include: competitive analysis/gap analysis, product adoption metrics and usage data, sales insights and customer requests, NPS/CSAT scores, win/loss analysis, etc.Some tips for ...Read More

    620 Views
  2. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y

    This is often the case at larger companies, and your expected outcome requires a lot of relationship building, regular communication, and tight alignment on OKRs and ongoing research projects. Here are some tactics you can try to drive this successfully: Set up monthly syncs with the customer research team to share top-of-mind goals, identify new research opportunities or gaps, and discuss insights. Ask to get included in ongoing research projects. You can review the methodology, participate in ...Read More

    908 Views
  3. Rayleen Hsu
    Rayleen Hsu

    The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap • 1y

    I like to think about a dedicated customer research team or a hired 3rd party researcher as a huge boost to your research superpowers! In my experience, even when working at large companies with significant resources, there is always enough work to go around and having more resources and more support is always a win. The main things to consider when dividing and conquering with other research partners are the following: Coordination across the different research teams on what key research needs ...Read More

    1,463 Views

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