How do we influence the roadmap if there is a separate team doing customer research?
3 Answers
Treasure Data Director of Product Marketing • 1y
This is best case scenario! It's always a collaborative process, but if you have someone owning customer research (and you have Gong to listen to those calls), that is aw...
620 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
This is often the case at larger companies, and your expected outcome requires a lot of relationship building, regular communication, and tight alignment on OKRs and ongo...
906 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap • 1y
I like to think about a dedicated customer research team or a hired 3rd party researcher as a huge boost to your research superpowers! In my experience, even when working...
1460 Views
Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? How can you influence the immediate product roadmap if the pre-launch customer research revealed to you that the MVP would not add significant value to your customers? What are some effective strategies to inevitably influence the product roadmap rather than simply bringing that roadmap to market?Will this session ("Influencing the Product Roadmap") apply to "products" that are not revenue-generating, i.e. a public education campaign to raise awareness? What are the main channels product marketing can use to influence roadmap?What are some tips for helping drive product roadmap as a product marketer if you don't have data or customer anecdotes at your disposal?