What is your 30-60-90 day plan when you go into an org with the intention of setting up Product Marketing function for the first time?

I actually did a presentation on this about a month ago, which you can watch here.  I don't split it out into 30-60-90 day increments, but within that period, these are the things I'd suggest doing: Get to know your product - if your sales team has demo training, consider going through the same process Start building key relationships internally - have lots of 1:1s Create battlecards for your top 2-3 competitors Put your positioning on paper Define a product launch process Set up your internal c ...Read More

30 days: Prioritize understanding your customers, your product, and your company: Shadow customer calls (or listen to recordings if they exist). Get to know your cross-functional partners - schedule time with people from product, sales, marketing, engineering, design, etc. This will help you understand areas of opportunity as you establish relationships internally.  Learn about your product - get access to a sandbox account, read the documentation, read case studies, etc. Educate your company on ...Read More

Whether your a product marketer or just a new employee, the most important thing you can do is to ASK WHY + LISTEN.0-30 days - Talk to everyone. Ask Why 5 times. Don't make any assumptions and ask lots of questions. Dive into your broad market and understand the competitve landscape. Form an objective opinion of where your new company and products fit in, and then dive deep into your customers and thier experience. You bring fresh eyes and I'd recommend compiling copious notes on what you observ ...Read More

Setting up a Product Marketing function for the first time in an organization requires careful planning and strategic execution. Here's a general outline of a 30-60-90 day plan to help you establish a Product Marketing function effectively: First 30 Days: Understanding and Planning Understand the Business: Dive into the company's products, services, and overall business strategy. Meet with key stakeholders, including product managers, sales, and leadership, to gain insights into the company's go ...Read More

your 30-60-90 day plan will really depend on where the company is focused for the next 12 months and where they really need the most help. But in general, you want to look at a few key areas: - Build strong cross-functional relationships - Build a PMM charter, establish your function and roles and responsibilities, and if you have been asked to build a team, figure our your org design - Establish key processes before you bring anyone on board. This can include things like product launches, inter ...Read More

Here's how I typically tackle the first 30-60-90 days for establishing PMM: First 30 - Listening tours + product/data downloads Shadow sales demos, listen to customer calls on Chorus or Gong, watch Fullstory sessions and marinate in any and all of the data you can find Get your hands on the product, get so comfortable with it you can give a demo Start market research, understand your TAM (total addressable market) and personas First 60 - Assess, Align and Establish Assess orgs needs + company go ...Read More

My first 30 days at Chime was all about team. I needed to spend a lot of time listening, observing and reviewing learning agendas to see how they think and what value they were adding to the organization. I talked to their day-to-day partners and stakeholders (across UX, PM, Creative, Insights). The next 30 days (Day 60+) was all about the app, the experience and understanding the durable competitive advantage by product in our portfolio. You cannot be a great product marketer if you are not usi ...Read More

I’ve come in as the first PMM at several companies. My experience has been different every time, and I’ve learned a few hard lessons on rushing in too quickly. A large chunk of the first 90 days centers around education and getting quick wins. 30 days: Understand Figure out who does what. If you’re the first PMM, then someone else is probably doing some work that PMM would normally do. See how the team is structured, where they need help, and where you may be taking over someone else’s role Talk ...Read More