What is your 30-60-90 day plan when you go into an org with the intention of setting up Product Marketing function for the first time?

I actually did a presentation on this about a month ago, which you can watch here. I don't split it out into 30-60-90 day increments, but within that period, these are t...

30 days: Prioritize understanding your customers, your product, and your company: Shadow customer calls (or listen to recordings if they exist). Get to know your cross-f...

Whether your a product marketer or just a new employee, the most important thing you can do is to ASK WHY + LISTEN.0-30 days - Talk to everyone. Ask Why 5 times. Don't ma...

Setting up a Product Marketing function for the first time in an organization requires careful planning and strategic execution. Here's a general outline of a 30-60-90 da...

your 30-60-90 day plan will really depend on where the company is focused for the next 12 months and where they really need the most help. But in general, you want to loo...

My first 30 days at Chime was all about team. I needed to spend a lot of time listening, observing and reviewing learning agendas to see how they think and what value the...

Here's how I typically tackle the first 30-60-90 days for establishing PMM:First 30 - Listening tours + product/data downloadsShadow sales demos, listen to customer calls...

I’ve come in as the first PMM at several companies. My experience has been different every time, and I’ve learned a few hard lessons on rushing in too quickly. A large ch...