What's your framework to prioritizing needs / deliverables when establishing product marketing?

At Zapier I approached this by starting with a mission statement to describe why our team exists and the work we aim to uniquely do for the company: “PMM exists to maximi...

This can definitely be a challenge whether you're the first or tenth PMM at a company. I'm a fan of working backwards from the customer, rather than starting with an idea...

I'm still trying to master this one, but here is what I do.Create your PMM CharterWith the input of your boss and other leaders in the company, you'll first want to defin...

As mentioned before, product marketing is one of the most cross-functional roles of any in most companies. And as such, you’ll be getting requests for projects and delive...

I'm going to talk about my experience at really early stage companies, at this point, everyone is doing everything, so the priority is to create some strcuture to help ev...

First, I listen. It's important to understand in depth why these needs/deliverables are being asked of Product Marketing. What is the underlying problem? How can Product ...

Only a few weeks into my current role, I’m living this one in real-time! For myself, I’ve created the following approach: Listen → Set Expectations → Execute → Close the ...

As a first PMM hire it's important to prioritize needs and deliverables based on the overall goals and objectives of the company. Do “discovery” similar to how you would ...

As stated above, PMM wears so many hats it's important to recognize what is needed at any stage of a company. When first coming into an organization as the first PMM I th...

I generally use a modified version of the Eisenhower Matrix (I just learned the name). On the spectrum of "not urgent to urgent" and "not important to important," you sho...

As a first (and oftentimes only) product marketer at a company, prioritization is the mother of all skills. The framework I would apply is a natural extension of the 30/6...

I often leverage a simple logic framework (logframe). This can be used when approaching kicking off a GTM or broadly for PMM. Some questions to ask as you're kicking thin...

Chances are you will inherit a number of projects in queue Day 1. Do your best to deliver on those projects to drive results out of the gate. This will instantly help you...

Every company and every growth stage is different so the evaluative framework you utilize needs some flexibility. I recommend that your framework is developed in tandem w...

I start with my phases of success for a PMM in my first 100 days here. Through this process I create my priorities and ensure I have executive alignment on them. I alway...

As a PMM, I believe one of the most important things is showing business impact…so Pipeline and Revenue. And, typically because of how PMM is staffed, understanding how t...

In the last couple of companies, what I've done is create a slide that shows the academic definition and jobs to be done in product marketing: research, positioning/messa...

As the first PMM hire, you will need to do your research before you can prioritize needs. Here's a three-step plan that should guide you to success: Talk to stakeholder...

Here's what I like to do when establishing (or reestablishing) the PMM function Conduct a listening tour with cross functional stakeholders Ask them the following types o...

Part of starting a new role and establishing a new function is adding value. They hired you with specific needs in mind, but you should develop your own with a 30/60/90 d...

I don't have a set framework as such, but this is the approach I'd take: Meet with stakeholders across the business to understand what's working, where the gaps are that...

Know your company's OKRs/ biggest bets and pains. Then align to that.Embark on a listening tour with Sales, CS, product, C-suite etc.And build your plan off that.The plan...