How do you approach an environment where there has been no formal launch process and make sure you get the buy-in from engineering and product management?
This is especially a problem in smaller, owner-led companies who don't realize they need product marketing and/or an official launch process. Thanks!
2 Answers
Instructure Head of Product Marketing | Formerly ExactTarget (Salesforce Marketing Cloud), Zendesk, Slack, Salesforce • 6y
I actually don't have much experience with this, I'm sorry! I wonder if you should just start rolling out / following a lightweight launch process to show-not-tell how it...
1511 Views
Midi Health Go To Market & Principal PMM | Formerly Homebase, Angi, The Knot • 1y
When there’s no formal launch process, chaos can easily and does creep in. I’ve found that creating a flexible tiering system is a great way to organize launches, priorit...
415 Views
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