How do you approach validating potential new market directions? And multiple market directions your product could take?
2 Answers
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
Understanding the market landscape and how it breaks down is a good first step. For example, within the broader category of "customer engagement" there are sub categories...
1448 Views
Inngest Head of Marketing • 2y
I have an answer to this, but also a caution! Caution:Everyone likes to have a slide in their analyst briefing decks that shows all the adjacent markets you’ll eventually...
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