How do you approach validating potential new market directions? And multiple market directions your product could take?
2 Answers
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
Understanding the market landscape and how it breaks down is a good first step. For example, within the broader category of "customer engagement" there are sub categories...
1451 Views
Inngest Head of Marketing • 2y
I have an answer to this, but also a caution! Caution:Everyone likes to have a slide in their analyst briefing decks that shows all the adjacent markets you’ll eventually...
400 Views
Upcoming Event
Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Related Questions
What is the best way to research whether you have product-market fit ahead of losing/winning deals?What is a product marketer's role in pioneering company-wide VOC strategies, making sure that VOC isn't a functional initiative?What are the key questions to answer if I'm doing market research for a new feature?How have you used market research to evolve your go-to-market strategy?How do you best collate, store and sort research and turn in them into insights on an ongoing basis?How do you conduct Marketing Research?