How do you prioritize data and also share effectively for learning across the business?
1 Answer
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • June 11
My experience with the quantitative side is that its difficult to share with others. You can, of course, make it available, and you should. But unless others replicate the research exactly the way you did it, which feels redundant, its likely their data models are different. I was part of an M&A integration effort. The acquired company similarly canvassed the market but had totally different assumptions. Growth in 12 months (their model) vs 18 months (our model) made for widely different outcomes and it was quite challenging to unify the forecasting aspects of both
720 Views

Related Questions
Which research activities does your product marketing team do internally, and which research activities do you outsource?What are some helpful advice, insights, and tips you can share for effective communication to multiple stakeholders (in different departments) on findings after market research is done?Do you have any suggestions on how to approach market research in a niche and highly confidential industry? What types of research do you do to gather voice of customer insights? What advice do you have for new grads looking to get into product marketing?How do your marketing and product teams use personas today to make more effective marketing / product experiences?