Veeva Systems VP of Product Marketing • 1y
Write your press release headline for the data. What's the story? Net it out. Then, what are the supporting points for that story? That's important for credibility and details, but don't lead with that.
What are the recommendations or actions from this data? Make it easy for people to learn by making it very clear and actionable.
Guidewire Software VP Product Marketing | Formerly EIS Group, Datasite, Software AG, Microstrategy • 2y
My experience with the quantitative side is that its difficult to share with others. You can, of course, make it available, and you should. But unless others replicate the research exactly the way you did it, which feels redundant, its likely their data models are different. I was part of an M&A integration effort. The acquired company similarly canvassed the market but had totally different assumptions. Growth in 12 months (their model) vs 18 months (our model) made for widely different out ...Read More
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