How do you balance customer input from PMM with what PM is already gathering?
4 Answers
Atlassian Head of Product Marketing, Bitbucket • 1y
As outlined in another question, there are multiple ways to analyze i) your product-market fit, and ii) your position in the market relative to your competitors. All of t...
1797 Views
LinkedIn Director of Product Marketing • 1y
Customer feedback should be weighted most heavily since they're the ones giving you budgets at the end of the day. But it's important to talk to a variety of customer per...
234 Views
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MyFitnessPal VP Product Marketing | Formerly LinkedIn, Credit Karma, Handshake • 1y
On the consumer side, we rely heavily on consumer research and product analytics since we don't have sales teams or industry analysts in the same way B2B companies do.We ...
204 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
The customer always comes first when weighing different inputs for the roadmap. They are the end users of your product, so their feedback is most important.However, other...
238 Views
Related Questions
How do you define between a customer(s) want or request and a feature that is actually needed?How do you partner with product/product strategy early before the roadmap is finalized and what role does your PMM team play specifically in the early phases?How do you balance relying on customer feedback to influence the product roadmap vs identifying innovation opportunities?How can you influence the product roadmap if the product team has historically worked in silos and aren't necessarily interested / don't value PMM feedback?How do you recommend Product Marketing get looped into conversations earlier to help influence the roadmap, instead of being notified after it's already in development or released and ready for Go-to-Market?How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?