How do you influence products managers with long tenure in the space they operate in?
1 Answer
Atlassian Head of Product Marketing, Compass • February 20
Implicit in this question is that long-tenured PMs are more difficult to influence, because they may think they know it all. This certainly isn’t always the case, but to the extent that it is true, I find it a fairly reasonable and understandable position.
Fundamentally, I don’t think the answer in this scenario is any different than if you're working with a less-experienced PM: To influence someone, you need to establish your credibility. Depending on your own tenure, doing so may require that you consistently demonstrate your ability to bring unique insights (or confirm his/her own insights) until your PM trusts that you have established an understanding of your market.
1192 Views
Related Ask Me Anything Sessions
Asana Director of Product Marketing, Eileen Huang on Influencing the Product Roadmap
May 6 @ 10:00AM PST
Asana Head of AI & Platform, Product Marketing, Neel Patel on Influencing the Product Roadmap
Atlassian Head of Product Marketing, Compass, John Withers on Influencing the Product Roadmap
Top Product Marketing Mentors
Jeffrey Vocell
Panorama Education Head of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
ActiveCampaign VP Product Marketing
Susan "Spark" Park
Pinterest Director of Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Related Questions
How do you know when you have enough solid information to put forward a product suggestion?How can you prove to hiring managers in the interview process that you can hit the ground running as someone transitioning to product marketing?Do you do a product launch pre-mortem with your internal stakeholders before a product launch and if so, who do you include and what is your process for running it?How does your company define the difference between Marketing and Product Marketing teams and how do the responsibilities differ? What are the core hard skillsets a PMM needs to develop to be an effective full-stack marketer?What are the things we SHOULD NOT do if we want to influence the roadmap?