What cadence would you suggest speaking with the Product team about roadmap?
5 Answers
HubSpot Senior Director of Product Marketing | Formerly Intuit, American Express, Sage • 1y
What works here in my experience is having regular touchpoints for alignment + strategic reviews to influence direction. Here's a framework:Weekly or bi-weekly syncs - fo...
8208 Views
Treasure Data Director of Product Marketing • 1y
I suggest always having a customer-facing roadmap ready, so you can always use that for conversation when needed (I have templates if you're looking for one!). This roadm...
613 Views
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The Knot Worldwide Marketing Consultant | Formerly Meta, Strava, eBay, Nextdoor, TeamSnap • 1y
Regular check-ins with your product partners is a critical part of being an effective product marketer. If you don't know what big new initiatives are top of mind, when n...
1741 Views
Splunk Director, Product Marketing | Formerly Morgan Stanley • 1y
I’d meet your immediate PM counterparts at least once every week and talk about the roadmap at least once every month. If you support multiple PMs, having a monthly sync ...
948 Views
KiwiQ.AI Head of Marketing & GTM • 1y
As a Product Marketer, Product and Sales are my key partners. I ensure we continually strengthen our partnership with: Weekly check-ins Adding them in the feedback loop...
489 Views
Related Questions
How often does Product assess the roadmap with GTM teams, and what does that "negotiation" process look like?How often would you recommend product marketing to share insights to influence product roadmap?What recommendations do you have for influencing the roadmap early?What insights/ data should I gather to share with the Product team when we meet to do quarterly roadmap planning?What customer feedback loops and channels have you found to be the most impactful in your efforts to influence the roadmap? How does PMM at Miro work with Product before they decide what to build next? Is there an opportunity proposal phase where PMM and PM work together?