What cadence would you suggest speaking with the Product team about roadmap?

What works here in my experience is having regular touchpoints for alignment + strategic reviews to influence direction. Here's a framework: Weekly or bi-weekly syncs - for ongoing collaboration and alignment. This is where you discuss progress on current roadmap items, any changes to product launch timeframes, updates on GTM plans, customer feedback and market trends. Why it's important: Maintains a constant feedback loop and prevents surprises as features move through development Quarterly roa ...Read More

I suggest always having a customer-facing roadmap ready, so you can always use that for conversation when needed (I have templates if you're looking for one!). This roadmap is presented exclusively in 1:1 meetings with customers or prospects by our sales or customer success teams. It undergoes a significant refresh annually, with smaller updates occurring 1-3 times per quarter based on new developments.That's for the roadmap itself. But for conversations with the Product Team, I like to have a r ...Read More

Regular check-ins with your product partners is a critical part of being an effective product marketer. If you don't know what big new initiatives are top of mind, when new products are launching, what optimizations the Product team is working on, you'll have a really hard time partnering with them to help inform the product roadmap, properly preparing for GTM and knowing what marketing campaigns and messages to prioritize. When thinking about cadence and types of check-ins with Product, I would ...Read More

As a Product Marketer, Product and Sales are my key partners. I ensure we continually strengthen our partnership with: Weekly check-ins Adding them in the feedback loop for key new marketing materials Getting their insights on key customer conversations Sharing and discussing key competitor moves and industry developments Doing this regularly makes roadmap conversations organic and ongoing, over becoming a formal cadence. This also ensures strong cross-functional relationships and offers more op ...Read More