How do you balance speed to market with ensuring a product is truly ready for launch?
2 Answers
BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y
I usually think about launch readiness in a few categories:Product Readiness – Is the product functional and reliable? Does it deliver on its core promise? How does the u...
479 Views
fmr VP of Marketing, Qualia | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y
This is a classic tension for many product marketers—getting to market fast vs. shipping a truly polished solution. This is an area that requires careful collaboration wi...
1590 Views
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