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How do you balance speed to market with ensuring a product is truly ready for launch?

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2 Answers
Launch Channels Launch Strategy
  1. Charles Tsang
    Charles Tsang

    BILL Head of Product Marketing - Accounts Payable and Developers / Partners • 1y

    I usually think about launch readiness in a few categories: Product Readiness – Is the product functional and reliable? Does it deliver on its core promise? How does the user experience and onboarding measure up? Market Readiness – Do you have product-market fit? Is competitive positioning clear? Have pricing and packaging been defined? Do you know your target buyers and users? GTM Readiness – Has Sales been enabled? Are CS and support teams prepped? Do you have acquisition and distribution chan ...Read More

    480 Views
  2. Charlene Wang
    Charlene Wang

    fmr Qualia, Coupa | Formerly Worldpay, Coupa Software, EMC/VMware, McKinsey • 1y

    This is a classic tension for many product marketers—getting to market fast vs. shipping a truly polished solution. This is an area that requires careful collaboration with product management and other GTM teams to toe a fine line. While there’s no perfect answer, here’s how I typically tackle it: Define “Minimum Viable Readiness”: Work with Product to outline the minimum acceptance criteria for a product’s first public release (e.g., performance benchmarks, stability, must-have features). At a ...Read More

    1,600 Views

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