How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?
2 Answers
LinkedIn Director of Product Marketing • 1y
When we have a product that meets most customers’ core needs and we have solid testimonials/case studies/proof points that point to satisfaction and customer value, we te...
1509 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • May 19
Andrew's point about staging the marketing launch based on proof points and customer readiness is the right instinct. I'd add the structural planning layer for how to thi...
216 Views
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