LinkedIn Director of Product Marketing • 1y
When we have a product that meets most customers’ core needs and we have solid testimonials/case studies/proof points that point to satisfaction and customer value, we tend to stage our marketing launch. But if the product is still not quite full-featured, we might release it to all customers but still position it as being in “beta” until those remaining last-mile features are available months later. We took this approach when we launched Accelerate, our AI-automated campaign experience The key ...Read More
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