Atlassian Head of Lifecycle Marketing, Portfolio • 2y
You should have different types of messaging:- Overarching brand message- Product messaging- Campaign/event/launch messaging This^^ allows you to adapt to market and customer changes without scrambling or pivoting so often that your audience can't remember what you do. Too many teams try to create a single message house, meant to cover all use cases. But having messages tailored for the audience, offering, and time horizon helps you strike this balance.I'd say the overarching brand message and p ...Read More
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