What framework do you use for corporate, product, solution and regional messaging?
1 Answer
Marcus Andrews
Pendo Sr. Director of Product Marketing • August 16
I think to cover all these areas you need some sort of macro story, that then makes it easier for all these parts of marketing to stay consistent, and connected, but also thrive as individual teams. My go-to storytelling framework is what I call Narrative Design. It's a framework that roots you in the world of your audience and can help you redfine your company and category or simply have a great way to start blog post - and everything in-between. This is the best resource to learn about my framework: https://medium.com/product-marketing-alliance/what-is-narrative-design-for-business-an-intro-e1d779f25133
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