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What are you best practices for creating differentiated messaging while still keeping it simple/not too full of jargon so it best resonates with customers?

Jeremy Wood
Jeremy Wood
Adobe Head of Product Marketing (APAC)April 18

Always put your customer hat on! Put yourself in your customer/consumers position and use that lens to pressure test the 'realness' of the messaging. Does it make sense? Is it clear? Is the value proposition clear/unique/and resonates? It's amazing how often you can get caught in your own bubble and becuase you're close to your products/solutions/services..you do add jargon, you do describe things from an inside->out nature vs ensuring your customers are truly understanding your USP!

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