How do you think about the difference between messaging and copy?
2 Answers
Spotify Head of Product Marketing at Spotify for Artists • 2y
Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s importa...
2915 Views
Amplitude Product Marketing Director • 1y
Copy is just a representation of different form factors where your messaging or story lives. This approach is best represented by the concept of "Jellyfish Product Market...
974 Views
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