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How do you think about the difference between messaging and copy?

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2 Answers
  1. Josephine Ruiz-Healy
    Josephine Ruiz-Healy

    Spotify Head of Product Marketing at Spotify for Artists • 2y

    Before I explain the difference between messaging and copy, let me quickly recap positioning. Since positioning informs messaging and messaging informs copy, it’s important to start there.  Positioning is the foundation of all product marketing activities. I love the way that April Dunford defines it — ‍"Positioning defines how your product is a leader at delivering something that a well-defined set of customers cares a lot about." Once you know your positioning (this template helps), create a s ...Read More

    2,919 Views
  2. Nikhil Gangaraju
    Nikhil Gangaraju

    Amplitude Product Marketing Director • 1y

    Copy is just a representation of different form factors where your messaging or story lives. This approach is best represented by the concept of "Jellyfish Product Marketing," i.e a layered approach to building a cohesive product story and messaginghttps://www.linkedin.com/pulse/what-does-great-product-marketing-look-like-marcus-andrewsAt the center of the jellyfish is "The Story," which is built upon "Positioning" - showing how the strategic positioning serves as the core that informs all story ...Read More

    976 Views

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