Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 4y
Answering this based on the context of the question being asked from the POV of a CRM vendor looking to scale: The biggest challenge I've come across is attribution. The framework to drive consistent lead generation really focuses on the mediums, but any marketer is going to test and optimize based on what drives return in their specific org. Those decisions are going to stem from what's working and what isn't. So that portion will fall into place relatively seamlessly. The piece that's a bit ha ...Read More
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