How would you describe the difference between solution marketing and product marketing?

I believe that product marketing's core mission is to maximize value realization and conversion rates across all key user personas which in turn helps the business achieve revenue targets. Solution marketing is a component of product marketing that demonstrates value by outlining an end-to-end technical solution to a problem. If you think about platforms that become core infrastructrue (examples include customer data platforms (CDPs), database-as-a-service (DbaaS) and integration-platforms-as-a- ...Read More

In my opinion, all Product Marketers are Solution Marketers, whether or not they specifically have the word “Solution” in their title. PMMs don’t call it a day and head home after simply writing down what a Product does; every PMM knows that understanding personas, their jobs to be done, and how the product can help them do it faster, better, cheaper is a table-stakes part of the job. That said, today, many Product Marketing organizations are using “Product Marketing” vs. “Solution Marketing” th ...Read More

Product Marketing: Product Marketing encapsulates your product's core positioning and messaging. It is the most concise definition of the pains, benefits, differentiation, and value that your product provides to your ideal customer profile. Solution Marketing: Solution Marketing takes product marketing messaging and makes it relevant for a horizontal or vertical use case. Solution marketing tends to involve some translation of pains, benefits, differentiation, or value that makes it relevant for ...Read More

At its simplest, I think product marketing typically focuses on "What does this product do?" whereas solutions marketing typically focuses on "How do they come together for you?" Taking a step back, I think the need for solutions marketing arises when a company transitions from a single-product company to a multi-product company. At this stage, you typically begin to run into situations where different types of customers require an expanding number of different permutations of products, services ...Read More

Imagine you’re putting together an outfit for a grand party! The business outcome is that you want to look fabulous. Solutions marketing is the entire ensemble (pants, belt, top, jacket, shoes, jewelry, etc.). Product marketing is each one of those items. Fine leather shoes are beautiful on their own, but they tie in so well with those gorgeous trousers.  That’s how Solutions Marketing and Product Marketing work together.  Product Marketing → Focuses on an individual product, its features, posit ...Read More