How would you describe the difference between solution marketing and product marketing?
Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1y
At its simplest, I think product marketing typically focuses on "What does this product do?" whereas solutions marketing typically focuses on "How do they come together f...
10726 Views
Honeycomb.io VP Product Marketing | Formerly Mparticle • 5y
I believe that product marketing's core mission is to maximize value realization and conversion rates across all key user personas which in turn helps the business achiev...
2387 Views
Upcoming Event
Mastering Market Research
Amperity SVP, Head of Marketing • 1y
Product Marketing: Product Marketing encapsulates your product's core positioning and messaging. It is the most concise definition of the pains, benefits, differentiation...
1492 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
In my opinion, all Product Marketers are Solution Marketers, whether or not they specifically have the word “Solution” in their title. PMMs don’t call it a day and head h...
2339 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
Imagine you’re putting together an outfit for a grand party! The business outcome is that you want to look fabulous. Solutions marketing is the entire ensemble (pants, be...
1836 Views
Related Questions
How can I help my company make the switch from product to solution marketing?In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?How should B2C product marketing differ to B2B product marketing? How do you distinguish between a product, a feature, and a solution?What,if any, is the difference between platform and solution marketing? How do you approach messaging and customer segmentation?How is your team making the transition from product marketing to solutions marketing?