How do you build product marketing for a company that doesn’t understand the function?
4 Answers
ThredUP SVP, Marketing | Formerly Uber, Square, 1stdibs • 4y
Product marketing is a relatively new function so this is a question I get a lot. A great way to help companies undestand the PMM function is by helping them understand...
2004 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
Related Questions
When you are joining an organisation that never had product marketing before and are struggling with all areas of Product Marketing (Position, Persona, Messaging, Sales enablement etc) what should be prioritised first? If you don't yet have a sophisticated product marketing function at your company just yet, what types of goals/key results should your PMM be held do? If your product is new and you don't have many customers, how do you start a GTM?Have you been at a company that did not understand the core purpose or value of product marketing? If so, how did you handle the situation? How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?When organizing a product marketing function, what key capabilities are required vs nice to have?