Inngest Head of Marketing • 3y
Normal caveat of "it depends." But generally, if you're hiring your first PMM, focus them on becoming your audience expert. I think a lot of folks tend to focus too severely on ensuring PMMs are product experts in the first 90. "HOW CAN THEY TALK COMPETENTLY ABOUT THE PRODUCT IF THEY DON'T KNOW HOW IT WORKS?!" Personally, I don't care how someone who isn't my target audience experiences the product. I don't care what a PMM thinks about onboarding. I don't care if they know how to demo it. At le ...Read More
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