Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 10mo
If your product is new and you don’t yet have many customers, a GTM should focus on validation and building momentum. Here’s how to go about it: Define ICP and Personas – Get very clear on who your first customers should be (niche market, early adopters, pain points). Leverage Partners / Beta Users – Use early customers as references and co-marketers; collect testimonials, case studies, and feedback. Build a Lighthouse Customer Strategy – Prioritize a small set of “flagship” wins to use as proof ...Read More
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