If your product is new and you don't have many customers, how do you start a GTM?
2 Answers
Braze Director, Product Marketing | Formerly Intuit, Quickbase, Acquia • 9mo
If your product is new and you don’t yet have many customers, a GTM should focus on validation and building momentum. Here’s how to go about it:Define ICP and Personas – ...
1918 Views
Confluent Staff Product Marketing Manager | Formerly MongoDB, Pega • 10mo
For any product or feature, customers are an outcome of a good GTM strategy and not the other way around. While customers might not be using your product yet, if the need...
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