Question Page

What common mistakes should we avoid when launching new features or products in the highly competitive market?

Ben Rawnsley-Johnson
Stripe Head of Product Marketing, APAC1y
Three big mistakes come to mind:Overhyping the Wrong Thing: It’s tempting to go big on the new shiny feature without grounding it in real customer value. Instead, anchor ...
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1175 Views
Andrew Kaplan
LinkedIn Director of Product Marketing1y
A common mistake is not optimizing for people's limited attention. In a competitive or noisy market, you need to stand out. One effective way to do this is by attaching y...
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1760 Views
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