How do you communicate your vision and ideas to teams that you don’t directly manage?

User and Market Research Decks: These types of share outs are a great outlet for building a narrative around a product direction or opportunity that arises organically in the market. 

Marketing plan decks: If you’re looking to share more of a marketing vision, make it as simple as possible. Leading with messaging and the broader market story can be really effective here, especially if you’ve validated it with your customers. 

Recommendation or POV one-pager: If what you’re looking to share is a point of view to influence decisions made, a one-pager can be a good artifact to summarize your argument and supporting points. 

In situ comments on your peers' work: You have to keep in mind that all your stakeholders are incredibly busy with lots coming at them. Sometimes the best way to build buy in for a vision is over time in comments in documents and through verbal input in meetings. The more you position your vision as an integrated piece to plans your partners already have in place, the less cognitive load you place on them. Help your input feel organic to the work process rather than a grand delivery of your own polished plans. If they have some of their own fingerprints on the thinking, you’ll be much more likely to garner their support, and even advocacy.