Can you share advice for the first product marketer at a company for influencing the product roadmap?
4 Answers
Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y
Sure, as the first product marketer, you need to arm yourself with customer insights (be the voice of the customer), be able to clearly define who you're selling to, what...
1567 Views
Altruist VP of Marketing • 5y
The first thing I would recommend is to understand your company’s definition and expectations for Product Marketing. Be prepared that it may be a narrow definition and as...
734 Views
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Microsoft Director of Product Marketing, Microsoft 365 Security • 4y
Focus on developing strong relationships with engineering and bringing a point of view to the table that is based upon data and insights that you gather from both first p...
685 Views
Dialpad Vice President Product Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y
Keep a stack-ranked list of the top product/feature requests that you hear from customers. As the product marketer, you represent the voice of the customer within the org...
462 Views
Related Questions
Whats an example of a time you successfully influenced the roadmap w/ a net new product idea? What worked well? Best tips for earning roadmap influence when a product marketer is new to a company or industry?How can you influence the roadmap when product managers have to plan so far in advance?How do you track and demonstrate how product marketing has influenced the roadmap?What specific areas of roadmap influence do you think product marketing can help the most with?What are the main channels product marketing can use to influence roadmap?