Sharebird
Sign Up / Sign In

Can you share advice for the first product marketer at a company for influencing the product roadmap?

Answer
4 Answers
Influencing the Product Roadmap
  1. April Rassa
    April Rassa

    Celigo Vice President Product Marketing | Formerly HackerOne, Cohere, Box, Google, Adobe • 6y

    Sure, as the first product marketer, you need to arm yourself with customer insights (be the voice of the customer), be able to clearly define who you're selling to, what is their role, how do they make decisions, what are their pain points, how is your company uniquely addressing those key areas, what does the competitive ecosystem look like, how do they price, what's the win/loss ratio? Do you have data and information on lost customers? What's the plan to acquire net new customers? These can ...Read More

    1,571 Views
  2. Anna Wiggins
    Anna Wiggins

    Altruist VP of Marketing • 5y

    The first thing I would recommend is to understand your company’s definition and expectations for Product Marketing. Be prepared that it may be a narrow definition and as a result you may be seen as a service/support function vs. a strategic partner. It’s common for the first PMM to either become a jack of all trades or to just focus on the tactics of carrying out GTM instead of on the strategy behind it.I give a few pieces of advice on earlier questions for how to show value so that you are vie ...Read More

    736 Views
  3. Raman Kalyan
    Raman Kalyan

    Microsoft Director of Product Marketing, Microsoft 365 Security • 4y

    Focus on developing strong relationships with engineering and bringing a point of view to the table that is based upon data and insights that you gather from both first party and second party research, customer/partner/sales conversations and analyst engagements. You should be the voice of the customer and bring in the prespective of the market. 

    691 Views
  4. Natala Menezes
    Natala Menezes

    Workato VP DevX & Marketing | Formerly at: GOOG, MSFT, AMZN, SFDC Grammarly + startups • 4y

    Keep a stack-ranked list of the top product/feature requests that you hear from customers. As the product marketer, you represent the voice of the customer within the organization. Bring that voice to life by knowing their needs, where the product has gaps, and which features or enhancements will have the most significant impact.

    465 Views

Upcoming Event

Improving Product Marketing Skills

Improving Product Marketing Skills

Start in …

Register

Related Ask Me Anything Sessions

Madison Kiani

Etsy Director of Seller Product Marketing , Madison Kiani on Influencing the Product Roadmap

January 14 @ 10:00AM PT

View Answers
Ani Sapru

Gem Head of Product Marketing, Content, and Website, Ani Sapru on Influencing the Product Roadmap

November 13, 2025 @ 12:00PM PT

View Answers
Stephen Baloglu

Adobe Director of Product Marketing, Stephen Baloglu on Influencing the Product Roadmap

November 13, 2025 @ 11:00AM PT

View Answers
See All Upcoming AMA's

Top Product Marketing Mentors