Where can PMM provide the most lift in the enterprise sales motion?
Atlassian Product Marketing Leader • Thu
In enterprise sales motions, the biggest loss and delay reason is often inaction. That means PMM’s greatest value is helping customers make a decision across the buying j...
1523 Views
Zendesk Director of Product Marketing - Contact Center (CcaaS) • 3y
PMM can influence several touchpoints across the enterprise sales motion. PMM’s biggest impact will likely vary widely depending on the business stage. Identifying and an...
27856 Views
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Gem VP of Marketing & Partnerships | Formerly Mixpanel, Slack, BlueJeans, Cisco • 5y
Every enterprise sales rep wants to sell more, faster. The most valuable PMMs I’ve worked with are experts on their product, market, customers, and competition. Individua...
1143 Views
Mastercard Director of Product Marketing | Formerly Miro, Dropbox, Demandbase, Autodesk, Oracle, • 5y
PMMs are the most important when it comes to being able to simplify what the product has built and clearly describe what it does and why it’s important. Sales teams are c...
1558 Views
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 7mo
Enterprise PMMs can create the most lift by having “Art of the possible” conversations with Enterprise customers, providing custom deal support, and up-leveling messaging...
3120 Views
(1) TOFU - create awareness [enteprise messaging] (2) BOFU - making sure you have the right messaging and assets along the journey to closed won [sales play] Together ...
646 Views
Sanity.io VP of Product Marketing | Formerly Calendly, InVision, Clearbit, Amazon (consultant) • 2y
Stepping back, let's differentiate the enterprise sales motion from the product-led growth motion:Smaller companies have less employees and, therefore, can often easily b...
1780 Views
First, positioning, messaging, and storytelling at the core. This is the foundation of everything. If your sales team can't clearly articulate why you, why now, and why n...
423 Views
UiPath Sr. Director of Product Marketing | Formerly Salesforce, Tableau, Microsoft • Apr 30
Liz, Jeff, Sarah, and Jeremy have covered the core pillars well. The angle I'd add is what changes when your product involves AI, and the buyer has AI skepticism baked in...
214 Views
Product Marketing Consultant | Ex-PMM, PM and PMO | Formerly Bloomfire, Rev Worlwide (Netspend), HP • 2y
Enterprise sales motion is one of the harder ones to pull off because it's usually long and involves large deal sizes. That usually means big buying groups with many detr...
303 Views
Related Questions
How can someone transition from SMB or MM product marketing to Enterprise product marketing at a different company?What role does PMM play in Enterprise Product Marketing when every deal is a little different?What approaches have you found successful for upselling and cross-selling enterprise products to existing customers?What are the key traits you look for in hiring enterprise PMMs?How do you think about the differences between "enterprise" product marketing and SMB or mid-market? How do you integrate account-based marketing (ABM) into your enterprise product marketing strategy?